In 2021, we implemented a new business transformation strategy which has included both global geographic expansion and brand awareness programs. As part of this journey, we have decided to provide a greater degree of clarity on the “ASSENT” brand name and align our company legal entity with how we want to present ourselves in the global market.
Therefore, effective 25 March 2022, we will be legally known as “ASSENT STEEL INDUSTRIES L.L.C” and all our official business communications, media platforms etc. will now reflect this name change.
“It is business as usual at ASSENT STEEL INDUSTRIES L.L.C, and this name change does not affect in any way our business operations”, said Niall O'Connell , ASSENT STEEL Managing Director. “This is just part of our journey to become a world leader in the supply of fabricated structural steel and better reflects the company brand we are presenting in the global market today.”